.. brand


Brand
=====

`Branding Brief <https://docs.google.com/document/d/1T8E_lXwZX_BZ8fMksylBOyzevsz1SGAyxHGChGCeOn0/edit?tab=t.0#heading=h.rrou7ivxr7bj>`_ outlines the key information and objectives for the brand and is based on the product strategy. 

`Visual Identity Proposal <https://drive.google.com/open?id=1Q6NxzExiRX8JzlcyY8X5LGAwd6qV3Pv4&usp=drive_fs>`_ reflects the essence of the brand, which is about more than logistics and storage. It focuses on the stories behind the objects and is all about being human-centred, light and purpose-driven.

`Brand Presentation <https://drive.google.com/open?id=1kX0fpCAbWZ210g1S7wzWEHFH4srkthW6&usp=drive_fs>`_ focuses on the concept of simplification and combining logistics, technology and sustainability with emotional care. The core principle is that storing things is preserving stories.

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Latest delivery of the `Brand Identity <https://drive.google.com/open?id=1RwySfoFP8sC0jGnDXj4hQJgU43Mw_8Ol&usp=drive_fs>`_:

	1. `Brandbook <https://drive.google.com/open?id=1ODKzrIpDtUN0WIUV3QI9SxfMAtIAPhyp&usp=drive_fs>`_

	- Concept

	- Tone of voice

	- Logo

	- Brand colors

	- Typography

	- Application

	2. `Logo and Variations <https://drive.google.com/open?id=1xV45u7O-oUr2_RqkV0BrCGisfTGKTi2l&usp=drive_fs>`_

	- Main logo

	- Variations: vertical and horizontal

	3. `Business Card <https://drive.google.com/open?id=1vplwTX_px5XRQmlKRK9UNloXOaZuhwAA&usp=drive_fs>`_

	- Business card mockup

	4. `Social Media <https://drive.google.com/open?id=1vJPEjFi-cTiatvyarQ6EKj8pKH5HBFBN&usp=drive_fs>`_

	- Social media posts

	5. `Stationery <https://drive.google.com/open?id=1jMKrF2Xwc7A8MECmtBpz6krFSMi6W-q9&usp=drive_fs>`_

	- Layout of stationery and envelope

	6. `Tape <https://drive.google.com/open?id=16dhzb5oppRsAmte4Z7AXAATAjp2qB8pg&usp=drive_fs>`_

	- Tape design and application

	7. `Brand Applications <https://drive.google.com/open?id=12cmaakI03cw4AoK1CZ4DS4L3a98QvkUB&usp=drive_fs>`_

	- Look and feel of social media

	- Stationary design

	- Tape usage

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The typography requires the installation of the following fonts from `Gibson <https://drive.google.com/open?id=1SoXq0Lsh-bSfYPomMOwwYcG5cIFeTFlk&usp=drive_fs>`_ and `Mansure <https://drive.google.com/open?id=1ZLcS5XIjfsEZ7d8ptAem7UXnF0YgLhwX&usp=drive_fs>`_.

- Gibson Medium

- Gibson Book

- Gibson SemiBold

- Mansure Regular

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See :ref:`chapter_trademark` for more information about protecting the brand.